To take up the marketing rights of residential projects on sole selling basis for reputed Promoters & Builders. Shivtej Associates advises the Developer on the type of Development, such as unit size, pricing, etc. to be implemented at a particular location. This is done after conducting a market survey of the location and other ongoing Developments in the vicinity.
Based on the above, a detailed marketing plan is presented to the Developers, including details of the media to be used and tentative cost for the same, as well as details of sales to be expected. Though the choice of the publicity agency is left to the Developer, Shivtej Associates suggests some good agencies and helps them in interacting with the agency for implementation of the marketing plan and collaterals. Once the project takes off, Shivtej Associates provides a complete interface between the Developers and the Customer, right from the stage of an inquiry to the completion and hand over of the project. A key role played by Shivtej Associates is to take responsibility of the recovery of the entire sales proceeds of the project and remain associated with the project till the completion and hand over of the same to a body of residents. Shivtej Associates is also actively involved in sourcing clear title land parcels for Developers, at good locations, which offer a potential for Development and assists the Developer in the entire legal process involved in the transaction with the land owner.
The key value proposition is that Developers would not be required to maintain an in house marketing department with fixed overheads as Shivtej Associates would be providing trained sales staff for the project, on their payrolls. The outsourcing agency gets paid fees which are linked to sales and recovery for the Developer and hence reduces the strain on the Developers cash flow. As the business model is directly linked to performance, the Developer can be assured of efficient services. Also, the outsourcing agency could be called upon to advise the developer on the type of development that a particular location would support and the marketing strategy for the same. The agency could also assist the developer in all brand building activities. Shivtej Associates also advises Developers about upcoming locations and helps them indentify and procure sizeable tracts of land in those locations for development of townships. Shivtej Associates Pune helps in infrastructure building in large projects, by helping the Developers transact with reputed schools, hospitals, etc. to locate within the project and thus give a boost to overall development of the project
